At last year’s CXS Summit, Neil Patel, founder of NP Digital, highlighted the importance of customer experience in B2B marketing. He noted that companies focusing on customer service are six times more likely to meet retention goals.

Patel urged B2B marketers to adopt B2C strategies, as 80% of B2B buyers expect a consumer-like experience. He emphasized authenticity, clear navigation, responsive design, and customer reviews, while also discussing the role of AI in improving customer interactions and the need to maintain personal relationships as companies scale.

Key Learnings:

• Why customer experience matters in B2B
• Bridging the gap between B2B and B2C marketing
• Designing websites that convert
• Building authentic customer relationships
• Leveraging technology for better interactions