In an article written by eSSENTIAL Accessibility, a sponsor of the Customer Experience Strategies Summit, describes the importance of accessibility during a brand digital transformation. While many brands are focused on transforming processes and strategies into a digital-focused world, certain technologies and softwares steal the spotlight such as tools that help improve the accessibility of websites.
A brand’s website takes top priority in digital transformation plans and accessibility must be a part of that plan. The article states,
“It’s a critical customer touchpoint and often the preferred way for customers to engage and purchase products and services. Ensuring they’re able to do so seamlessly is essential, or they will go elsewhere – according to PWC, 32% of customers would stop doing business with a brand they loved after one bad experience. Unfortunately, as organizations focus on incorporating the latest technology and trends to amplify their online experience, they often forget one very important thing: accessibility.”
To hear more on the benefits and tips on acquiring accessibility tools, read the full article by clicking the button below.