In this recent article, Analisa Domenic, the Head of Marketing, Customer Unit Verizon, at Ericsson, admits that she is guilty of thinking that she knew which marketing tools worked best. With her 25+ years of experience in senior marketing roles, we’d expect to find the expert boasting about the tools she’s used throughout those years. But instead, Analisa notes that a recent experience had shown her a more effective and rewarding path.
To quote, “Successful marketing comes down to becoming customer-obsessed and focusing on helping customers drive their own business initiatives. The best way for us to truly immerse ourselves in our customers’ business and to produce effective marketing elements is to help our customers market to their own customers. At the end of the day, it’s important to ask yourself if you’ve been able to successfully move your—and by “your” I mean both your and your customers’—business forward?”
Upon joining the Ericsson and Verizon team as the Head of Marketing in 2018, Analisa successfully created the #5G4B2B event series, a jointly promoted concept focusing on 5G for businesses. This new approach unified the Ericsson and Verizon marketing teams building the telecom leaders in 5G for the B2B space.
She states, “Envision yourself climbing aboard one of the North America’s most iconic spaces—the Intrepid Sea, Air and Space Museum in New York City—and being transported to a lively, interactive environment where the 5G future could actually be experienced. “Super Animoji” captures your facial expressions on a mobile phone and animated celebrities mimic your actions in real-time. You’re able to share sensory experiences with someone way across the aircraft carrier’s vast deck—as though they were standing next to you. And with the dazzle still in your eyes, you get to meet and hear top researchers and business leaders who are enabling the “step-function” technological leap that is 5G.”
With a new focus on the customer and immersive experiences, Analisa has taken the customer experience to the next level opening opportunities for businesses.
To learn more, read the full article by clicking the button below.
The full article was written by our CXS Summit speaker, Analisa Domenic.