With mandatory closure caused by the pandemic, online sales rise making the online customer experience important for many brands. It’s “make-or-break” for businesses when creating a great user experience, and that’s why implementing tools that help improve accessibility is strongly encouraged by eSSENTIAL Accessibility.
In an article by the comprehensive accessibility service platform, it states that,
“U.S. retailers’ online year-over-year (YoY) revenue growth is up 68% as of mid-April, surpassing an earlier peak of 49% in early January.”
“There’s been a 129% year-over-year growth in U.S. & Canadian e-commerce orders as of April 21 and a 146% growth in all online retail orders.”
It must not be ignored! Accessibility to your website is critical to ensure all users can make purchases, explore, or search online with ease. Without it, you are losing a huge part of your audience who need such access.
“The disability market is huge – there are 1.3 billion people with disabilities globally and in the US alone, they represent $490 billion in disposable income. Friends and family add an additional 105 million individuals with an emotional connection to disability, making them a demographic you can’t afford to ignore. But if your website is inaccessible, that’s exactly what you’re doing. A 2019 Click-Away Pound Study found that 69% of people with disabilities will abandon a site that presents access barriers — resulting in yearly losses of £17.1 billion in the UK alone. Are you losing out?”
If you don’t have a plan, tool, or strategy that makes your online website compliant with accessibility rules, you can learn more on how to get started, as well as, tips in the full article by eSSENTIAL Accessibility. Click the button below to learn more!