TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN+, TSN.ca, TSN Radio stations, and the TSN app, featuring 5G capabilities. With a broad portfolio of multimedia sports assets, TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF Women’s Worlds, Men’s Worlds, and World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, UEFA EURO, MLB, Golf’s Majors, Grand Slam Tennis, NASCAR, F1, IndyCar Series, CHL, and NCAA March Madness. TSN is part of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. More information about TSN is available at TSN.ca.
The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, UEFA EURO, Concacaf Champions League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada events. TSN comes from Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. More information about TSN is available at TSN.ca.
Day 1: May 28, 2025
11:30 am
CASE STUDY: REDEFINE YOUR CONTENT STRATEGY
Combine Winning Content Curation with Personalized Relevant Messaging
Fifty-nine percent of customers switch brands due to poor customer experience. A great content strategy will help your company know what to say and when to say it. Transform your customers into brand evangelists by building a relatable content strategy. Adopt best practices to:
- Identify the right type of content and the right audience
- Pinpoint the deciding factors that lead to higher conversion rates
- Integrate your data for personalized relevant messaging to ensure customer prioritization
Become a CX leader through well-crafted content and relevant personalization.
Day 2: May 28, 2023
