Michael Marchand

The notion of gratitude, and its role in society and the economy has been greatly examined by philosophers, scientists, economists, academics.  In recent years, Customer service and success leaders are very interested in integrating gratitude into the commercial processes have become increasingly digital, data-driven, algorithmic, and undifferentiated. Take away proven ways to incorporate expressions of gratitude into your commercial model and improve the performance, return and sustainability of your go to market efforts.  Key takeaways:

• Why the best sales, marketing and services teams have learned the power of recognition and gratitude at every stage of the revenue cycle, from building a brand, to engaging prospects, to delighting and growing customer relationships
• The Financial Benefits of embedding expressions of gratitude into your commercial processes can multiply the impact and return on your investments in revenues, relationships and recurring revenue
• The art of balancing Artificial Intelligence and Emotional Intelligence to maximize growth – Why and where human connection, emotional intelligence and empathy in an algorithmic commercial model and the modern workplace
• The Brain Science behind the positive impact gratitude can have on buyers, prospects, sellers and leaders – from elevating customer relationships and experiences to enhancing seller confidence, engagement and performance.