Sandra Cruz

Senior Director, Customer Success

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” ~ Steve Jobs

I love learning new things, problem-solving, and giving back. I combine these passions and feel most in my element when I’m helping others achieve both their personal and professional goals.

Throughout my career, I’ve been fortunate enough to:

  • Lead and build teams from scratch
  • Work in a variety of environments from scrappy startups to large, publicly traded companies
  • Promote diversity, inclusion, and belonging through coaching and mentoring

In my spare time, I enjoy reading non-fiction, eating lots of pizza, and pursuing creative endeavors like interior design.


All Sessions by Sandra Cruz

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Day 1: May 28, 2025

3:00 pm

FIRESIDE CASE STUDY: CUSTOMER JOURNEY MAPPING

TRACK 2: CUSTOMER SUCCESS

Apply Holistic Customer Success Management to Grow Your Revenue

Many companies strive to deliver exceptional customer experiences but operate business models that are disconnected from their customers’ needs. Leverage your customer journey to gain deeper insight into your customers’ perspectives and boost retention rates. Master the success factors to:

  • Develop a customer-centric business model
  • Address challenges and advocate for meaningful change
  • Adopt best practices for a customer-centric organization

Transform your customer journey to make a lasting impact on your bottom line.

 

Day 2: May 28, 2023