Stephen Diorio is an established authority in commercial transformation, go-to-market strategy, and Revenue Operations. Mr. Diorio works at the leading minds in the science of growth as Managing Director of the Revenue Enablement Institute, a Senior Fellow at the Wharton AI Initiative, and Senior Fellow of the Marketing Accountability Standards Board (MASB). Over the last 30 years, Mr. Diorio has helped over 100 leading brands – including: Armstrong, American Express, DuPont, IBM, Janus, Mack Trucks, Morgan Stanley, PwC, Ricoh, Salesforce, SunTrust Bank, Staples, UPS, and US Bank – to reengineer their commercial strategies, systems, and operations to accelerate growth and become more data-driven, digital, and accountable. He is widely published, having authored over 30 research papers and books that connect growth investment to firm value including: Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth (Wiley, 2022)”, “Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill, 2002)”.
Day 1: May 28, 2025
Day 2: May 28, 2023
2:15 pm
WORKSHOP:16 WAYS EXPRESSIONS OF GRATITUDE IS TRANSFORMING DIGITAL CX
The Power of Gratitude in Customer Service, Customer Success and Relationship Expansion
The notion of gratitude, and its role in society and the economy has been greatly examined by philosophers, scientists, economists, academics. In recent years, Customer service and success leaders are very interested in integrating gratitude into the commercial processes have become increasingly digital, data-driven, algorithmic, and undifferentiated. Take away proven ways to incorporate expressions of gratitude into your commercial model and improve the performance, return and sustainability of your go to market efforts. Key takeaways:
- Why the best sales, marketing and services teams have learned the power of recognition and gratitude at every stage of the revenue cycle, from building a brand, to engaging prospects, to delighting and growing customer relationships
- The Financial Benefits of embedding expressions of gratitude into your commercial processes can multiply the impact and return on your investments in revenues, relationships and recurring revenue
- The art of balancing Artificial Intelligence and Emotional Intelligence to maximize growth – Why and where human connection, emotional intelligence and empathy in an algorithmic commercial model and the modern workplace
- The Brain Science behind the positive impact gratitude can have on buyers, prospects, sellers and leaders – from elevating customer relationships and experiences to enhancing seller confidence, engagement and performance.
