Duration 32min 25sec

Transforming Customer Experience: The Science of Strategic Design | Full Session Recording

In this powerful session, industry experts Karan Thacker and Lauren Jensen dive deep into the art and science of customer experience (CX) transformation. Key insights include moving beyond traditional product management, understanding experience data vs. operational data, creating compelling customer journeys and practical strategies for organizational change.

Learn how to:

– Balance creativity with operational realities
– Drive cross-functional collaboration
– Develop metrics that truly demonstrate CX impact
– Navigate digital transformation challenges

 

Want more? Join us at the Customer Experience Strategies Summit

Join us May 28-29, 2025 in Toronto, ON 👉 https://strategyinstitute.swoogo.com/customerexperiencecanada2025


Speaker

Karan Thacker

Northwestern Mutual

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